Website Redesign for Purpose-Driven Organisations
Strategic redesigns for research institutes, education providers, government agencies and not-for-profits where data architecture, system integration and accessibility matter as much as aesthetics.
Most organisations approach website redesigns backwards
You know your website needs work. It looks outdated, managing content is painful, and you’re not achieving your digital goals. So you start looking for a web design company to “make it look better.”
But here’s what most agencies won’t tell you: the visual design is often the smallest part of a successful website redesign.
For organisations managing complex data, serving multiple audiences, or requiring accessibility compliance, a redesign without a strategic foundation is just expensive window dressing.
Discuss your projectThe organisations that come to us have typically tried the “quick redesign” approach. They’ve learned that:
Migration matters more than mockups
Breaking 500+ pages of content or losing years of SEO isn’t worth a prettier homepage.
Data architecture drives user experience
If your content types, taxonomies and relationships aren’t structured correctly, no amount of design will help users find what they need.
System integration isn’t optional
When your website needs to connect with CRMs, research databases, or learning management systems, integration architecture must be planned from day one.
Accessibility is compliance, not choice
For government, education and healthcare organisations, WCAG 2.2 AA isn’t a nice-to-have.
How we approach website redesigns
Discovery & Strategy
Before we touch design tools, we analyse your:
– Current analytics and user behaviour data
– Content audit (what exists, what’s used, what’s outdated)
– Stakeholder and user needs across different personas
– Technical requirements (integrations, data structures, accessibility)
– Competitive landscape and sector best practices
Why this matters: We’ve seen organisations waste $50,000+ on redesigns that look great but fail because the underlying strategy was wrong. We measure twice, cut once.
Before we touch design tools, we analyse your:
– Current analytics and user behaviour data
– Content audit (what exists, what’s used, what’s outdated)
– Stakeholder and user needs across different personas
– Technical requirements (integrations, data structures, accessibility)
– Competitive landscape and sector best practices
Why this matters: We’ve seen organisations waste $50,000+ on redesigns that look great but fail because the underlying strategy was wrong. We measure twice, cut once.
Information Architecture & Content Strategy
This is where enterprise website redesigns get complex:
– Restructuring flat content hierarchies into dynamic, interconnected systems
– Designing taxonomies and content relationships
– Planning for growth (how will your content expand over the next 3-5 years?)
– Content migration strategy (what moves, what archives, what redirects)
– Optimise for AI Overviews and LLMs systems
Example: For TAPPC (The Australian Prevention Partnership Centre), we moved from manually managed content links to a dynamic system where research projects, publications, and policy areas automatically connect. Their editorial team went from hours of manual linking to minutes of strategic tagging.
This is where enterprise website redesigns get complex:
– Restructuring flat content hierarchies into dynamic, interconnected systems
– Designing taxonomies and content relationships
– Planning for growth (how will your content expand over the next 3-5 years?)
– Content migration strategy (what moves, what archives, what redirects)
– Optimise for AI Overviews and LLMs systems
Example: For TAPPC (The Australian Prevention Partnership Centre), we moved from manually managed content links to a dynamic system where research projects, publications, and policy areas automatically connect. Their editorial team went from hours of manual linking to minutes of strategic tagging.
Technical Planning
Before development starts, we document:
– Platform selection and migration requirements
– API integrations and data connections
– Custom functionality and content types
– Accessibility requirements
– SEO preservation and improvement strategies
Before development starts, we document:
– Platform selection and migration requirements
– API integrations and data connections
– Custom functionality and content types
– Accessibility requirements
– SEO preservation and improvement strategies
Design & Development
Only after strategy, architecture and technical planning do we move to design. Why?
– Design decisions are informed by user research and content strategy
– We’re designing for real content structures, not lorem ipsum
– Technical constraints and opportunities are known upfront
– Development can start immediately after design approval (no surprises)
Only after strategy, architecture and technical planning do we move to design. Why?
– Design decisions are informed by user research and content strategy
– We’re designing for real content structures, not lorem ipsum
– Technical constraints and opportunities are known upfront
– Development can start immediately after design approval (no surprises)
Migration & Testing
Where many redesigns fail:
– Automated content migration (we write custom scripts to preserve your editorial team’s sanity)
– Comprehensive redirect mapping (preserving SEO and preventing broken links)
– Accessibility testing (WCAG 2.2 AA compliance verification)
– User acceptance testing across stakeholder groups
– Performance optimisation (we target 95+ PageSpeed scores)
Where many redesigns fail:
– Automated content migration (we write custom scripts to preserve your editorial team’s sanity)
– Comprehensive redirect mapping (preserving SEO and preventing broken links)
– Accessibility testing (WCAG 2.2 AA compliance verification)
– User acceptance testing across stakeholder groups
– Performance optimisation (we target 95+ PageSpeed scores)
Launch & Optimisation
– Staged deployment with rollback capability
– Post-launch monitoring and rapid response
– Editorial team training on new systems
– 30-day support window for refinements
– Ongoing care plans available
– Staged deployment with rollback capability
– Post-launch monitoring and rapid response
– Editorial team training on new systems
– 30-day support window for refinements
– Ongoing care plans available
Website redesigns that achieved mission impact
The Australian Prevention Partnership Centre (TAPPC)
Sector
Health Research, Not-for-Profit.
Challenge
10+ years of flat, manually-linked content across research projects, publications and policy areas.
What we did
- Complete data architecture restructure (flat to interconnected content ecosystem)
- Custom migration scripts (saved 100+ hours of editorial work)
- Resource hub with advanced filtering (10 years of research, easily discoverable)
- Custom Gutenberg block library
Results
- 2x increase in new users
- 3x increase in sessions
- 65% increase in pages per session
- 27% reduction in bounce rate
- 95+ Google PageSpeed score
Australian Research Data Commons (ARDC)
Sector
Research Infrastructure, Not-for-Profit.
Challenge
Previous agency relationship failed due to timeline extensions and misalignment. Needed complete rebuild in 3 months.
What we did
- Complete site restructure and custom Gutenberg block library
- Targeted landing pages for researcher audiences
- Resource hubs for programs and projects
- WCAG 2.1 AA accessibility compliance
Results
- 372% increase in new users
- 23% increase in keyword visibility
- 525% increase in segmented users
- 97+ Google PageSpeed score
- 100/100 accessibility score
Australian Institute
of Music (AIM)
Sector
Education
Challenge
The previous site was slow, leading to frustration among users and a lack of conversion on key campaigns. This was a significant issue that needed to be addressed to improve user satisfaction and campaign effectiveness.
What we did
- Rebuilt the site from the ground up on a custom-coded WordPress platform using Gutenberg blocks.
- Designed a streamlined content structure to support landing pages, campaigns and future growth.
- Optimised performance and media handling to keep the site fast, even with rich imagery and long-form video content.
Results
- 27% increase in engagement rate
- 78% increase in total users
- 300% increase in sessions
- PageSpeed scores above 97
- 100/100 for accessibility, best practices and SEO
WHO WE WORK WITH
We specialise in complex website redesigns for purpose-driven organisations
We are a perfect fit if:
- You have 100+ pages or complex content structures
- You need platform migration (Drupal, WordPress, proprietary CMS)
- System integration is required (CRM, LMS, research databases, APIs)
- Accessibility compliance is mandatory (WCAG 2.2 AA)
- You serve multiple stakeholder groups with different needs
- Your organisation’s mission is making positive impact
Sectors we specialise in:
- Research institutes and data organisations
- Education providers (universities, training organisations)
- Government agencies and departments
- Healthcare and public health organisations
- Not-for-profits with complex missions
Our custom Gutenberg block approach
One of our key differentiators is our proprietary approach to custom Gutenberg block libraries. Unlike agencies that use page builders (Elementor, Divi) or coded-from-scratch solutions, our block libraries give you the perfect balance:
For your editorial team:
- Intuitive drag-and-drop content management
- No coding knowledge required
- Brand consistency built in (you can’t break the design)
- Fast content creation and updates
For your organisation:
- Complete design control and customisation
- Performance optimised (unlike page builders)
- Future-proof
- Scalable as your content needs grow
Technical advantage:
- Faster page loads than Elementor/Divi solutions
- Better accessibility compliance
- Easier for developers to maintain and extend
- No vendor lock-in to proprietary systems
This approach is why ARDC’s team described working with us as having “experts who value customer experience” and why TAPPC’s editorial team saves hours on content management.
Platform expertise
We specialise in WordPress and Drupal for enterprise organisations, with deep expertise in:
WordPress
- Custom Gutenberg block development
- Enterprise WordPress architecture
- Multisite implementations
- Advanced custom post types and taxonomies
- Optimised hosting in your own servers
Drupal
- Drupal 9/10/11 development
- Complex content modelling
- Custom Gutenberg block for Drupal
- Migration from legacy Drupal versions
- Government and enterprise Drupal
Platform Migration
We regularly migrate organisations from:
- Legacy Drupal (6, 7, 8) to modern Drupal
- Proprietary CMS systems to WordPress/Drupal
- WordPress to Drupal (or reverse, depending on needs)
- Static sites to dynamic CMS platforms
Integration Capabilities
- CRM systems (Salesforce, HubSpot, custom)
- Research data repositories
- Learning management systems
- Event management platforms
- Email marketing systems (Mailchimp, Campaign Monitor, Active Campaign)
- RESTful APIs and custom integrations
ACCESSIBILITY COMMITMENT
Accessibility isn’t optional
For government, education and healthcare organisations, web accessibility compliance isn’t a nice-to-have. It’s mandatory.
Every website we build meets WCAG 2.2 AA standards as baseline.
Why this matters for your organisation:
Beyond compliance, accessible websites serve more users better. They’re more usable for everyone, rank better in search engines, and reflect your organisation’s values of inclusion.
Our accessibility approach
- Accessibility-first design (not retrofitted)
- Semantic HTML and ARIA implementation
- Keyboard navigation and screen reader testing
- Colour contrast and text readability
- Alternative text for images and media
- Accessible forms and interactive elements
- Third-party accessibility audits available
Track record:
- TAPPC: 100/100 accessibility score
- ARDC: 100/100 accessibility score
- George Institute: WCAG 2.1 AA compliant
Common questions about website redesigns 💬
Our average website redesign project is between $30,000 and $150,000, depending on complexity.
The investment depends on:
- Size and complexity of your existing site
- Platform migration requirements
- Custom functionality and integrations
- Content volume and migration complexity
- Number of stakeholder groups and content types
- Accessibility requirements
- Timeline constraints
While you have existing content, redesigns require:
- Content auditing and restructuring
- Content migration
- Preserving SEO value through comprehensive redirect mapping
- Managing legacy system integrations
- Training existing editorial teams on new systems
- Political and stakeholder management across established workflows
Book a clarity call to discuss your specific project and get accurate scoping.
Typical timeline is 4-8 months depending on complexity.
Factors that extend timelines:
- Complex content migration (500+ pages)
- Multiple stakeholder approval processes
- Custom integration development
- Phased rollouts for large organisations
Our fastest project: ARDC’s complete rebuild in 3 months (but that was exceptional and required dedicated internal resources).
We specialise in website redesigns and platform migrations. Most of our projects involve taking existing websites and transforming them into strategic digital platforms.
We’re experienced at:
- Working with legacy content and preserving what works
- Navigating organisational politics and stakeholder management
- Preserving SEO value during transitions
- Managing complex migration scenarios
We specialise in WordPress and Drupal for enterprise organisations. We don’t work with template-based platforms.
Yes. SEO preservation is a core part of every redesign:
- Comprehensive redirect mapping (301 redirects for all URLs)
- URL structure planning (preserving where possible, improving where needed)
- Content optimisation during migration
- Schema markup implementation
- Technical SEO best practices
- Post-launch monitoring and rapid response
Absolutely. This is why we build custom Gutenberg block libraries.
Your team gets:
- Intuitive drag-and-drop content management
- No coding required
- Brand-consistent design built in
- Comprehensive training and documentation
- Ongoing care plans
ARDC’s editorial team specifically praised the time savings and ease of use compared to their old system.
Yes. We offer comprehensive care plans including:
- Security updates and monitoring
- Content support and troubleshooting
- Performance optimisation
- Accessibility monitoring
- Analytics and reporting
- Strategic consultation
We work with organisations in Australia and internationally, with previous successful projects in Europe and the UK.
Our remote collaboration processes are refined from years of working with distributed teams and international clients.
