The Australian Research Data Commons (ARDC)

A digital platform to effectively engage the researcher audience and showcase the critical role of data in advancing research impact.
Visit ARDC website

Statistic

372%
NEW USERS
23%
KEYWORD VISIBILITY
14%
ENGAGEMENT RATE
525%
SEGMENTED USERS

Project Overview

The Australian Research Data Commons (ARDC) is a national organisation that provides Australian researchers with a coordinated platform for managing, sharing, and reusing data to support innovation and collaboration across the research sector. They work to enhance Australia’s research capabilities by offering services, infrastructure, and expertise that enable researchers to harness data more effectively.

The ARDC came to Marameo Design by referral, a testament to our reputation and quality of our work.
Dissatisfied with their former agency due to a misalignment in fit and extended timelines, ARDC sought a more reliable and competent partner for a timely and effective revamp of their website. We were privileged to take on this challenge, aligning our expertise with their specific needs to create an engaging, user-friendly digital platform.

mobile and desktop screenshot of the ARDC home page

Transforming ARDC’s Digital Presence

Marameo was tasked with enhancing ARDC’s connection with their researcher audience by developing targeted landing pages and content such as Resource Hubs, Programs and Projects.

Confronted with a tight timeline, we initially attempted to reuse existing components, but compatibility issues arose, necessitating a complete restructuring of the site from a data perspective to effectively support ARDC’s objectives and allow their future growth.

In a remarkable three-month span from June to September 2022, our team overhauled the site, implemented design changes, conducted user testing, and successfully deployed the block library, enhancing content management and site usability.


Innovation through Gutenberg blocks

Incorporating custom Gutenberg blocks was a game-changing strategy for ARDC’s website redesign.

Gutenberg blocks in WordPress have completely transformed the user experience for editors. Creating and designing content has become more intuitive and visually appealing. The block-based editing system allows editors to effortlessly arrange and customise various content elements, offering unprecedented flexibility. By providing a user-friendly interface with drag-and-drop functionality, Gutenberg blocks have simplified the creation of dynamic and engaging layouts without the need for extensive coding knowledge. This revolutionary approach has significantly improved editors’ overall productivity and efficiency, empowering them to focus on crafting exceptional content rather than getting caught up in technical complexities.

These blocks revolutionised content editing, enabling ARDC team to create complex layouts without in-depth coding knowledge. This made it possible for even non-technical members to contribute to content creation and management. Furthermore, the customisation potential of Gutenberg blocks allowed us to tailor the site to ARDC’s specific needs, creating a unique, brand-coherent online presence.

Are you interested in learning more about our innovative block approach?

Performance obsessed 🚀⚡

The ARDC website scoring 97+ on Google PageSpeed Insights is a testament to our commitment to performance and quality.

Every aspect of the site was meticulously crafted, from the clean, efficient code to the optimisation of images and resources. We implemented deferred scripts and leveraged a content delivery network (CDN) to ensure rapid loading times, no matter where users are accessing the site from.

Rigorous testing across various devices and network conditions ensured that the site consistently delivers a fast, responsive experience.

The end result is a high-performing, user-friendly website that meets Google’s stringent standards, reflecting the ARDC’s commitment to excellence in digital delivery.

Performance

Progress circle with number 97 on it

Accessibility

Progress circle with number 100 on it

Best Practices

Progress circle with number 100 on it

SEO

Progress circle with number 100 on it

* Google PageSpeed Insights is the global benchmark for website performance. It combines Google’s search influence, detailed performance metrics, practical recommendations, global accessibility, and alignment with modern web standards.

Tangible results 🎯

Improved website performance

Our optimisation efforts considerably enhanced the website’s page speed, delivering a seamless browsing experience to ARDC’s visitors.

Enhanced search engine visibility

Our optimisation efforts considerably enhanced the website’s page speed, delivering a seamless browsing experience to ARDC’s visitors.

Increased engagement

Our optimisation efforts considerably enhanced the website’s page speed, delivering a seamless browsing experience to ARDC’s visitors.

Accessibility compliance

A primary focus on inclusivity and accessibility ensured our compliance with relevant guidelines.
The ARDC website is WCAG 2.1 AA compliant.

Positive stakeholder feedback

The new website was well-received by ARDC’s leadership, stakeholders, and audience, further strengthening our collaboration on various campaigns and projects.

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