The Australian Prevention Partnership Centre
Statistic
Project overview
The Australian Prevention Partnership Centre (TAPPC) is a national collaboration that works to prevent chronic disease and reduce the impact of lifestyle-related health issues through evidence-based policies and practices. They focus on translating research into real-world solutions that improve public health and strengthen health systems across Australia.
After supporting their older WordPress platform for more than 2 years, TAPPC entrusted us with an even greater challenge: redesigning, rebuilding, and restructuring their website. The existing platform was functional but outdated, featuring a flat data hierarchy with manually managed content links. This setup not only consumed time but also lacked a coherent content relationship strategy, making it difficult for users to fully appreciate the breadth and depth of TAPPC’s impactful work.
Key challenges
- Complete data restructure
Moving from a flat data hierarchy to a dynamic, interlinked content structure that would guide users through TAPPC’s extensive work.
- Redirection and link strategy
The old site was riddled with broken links, necessitating a comprehensive redirection strategy to ensure a seamless user experience.
- Resource hub creation
TAPPC needed a centralised, easy-to-navigate library housing over 10 years of reports, videos, policy briefs, evidence reviews, and publications.
Our approach
Leveraging our extensive expertise in the health research sector, we approached this project with a deep understanding of TAPPC’s unique needs
Key strategies
- Complete data restructure
We overhauled the data architecture, creating an interconnected content ecosystem where each piece is linked to its relevant project, thematic area, and resource. This new structure guides users on a meaningful journey through TAPPC’s work, allowing them to explore related content effortlessly.
- Advanced data migration
To minimise the burden on TAPPC’s editorial team, we developed multiple content migration scripts. These scripts automated much of the data transfer process, reducing the need for manual intervention and ensuring a smooth transition to the new platform.
- Resource hub development
At the heart of the new website lies the Resource Hub, a comprehensive library featuring a decade of TAPPC’s work. With a user-friendly filtering system, the Resource Hub makes it easy for stakeholders to find exactly what they need, enhancing the overall user experience.
- Block library
We built a flexible block library, empowering TAPPC’s editors to manage content with ease. This system maintains brand consistency while providing the creative freedom to tailor content presentation as needed.
The solution
The outcome is a state-of-the-art digital platform that not only addressed TAPPC’s immediate needs but also positioned them for future growth. The new website is a dynamic, user-centric hub where TAPPC’s research and resources are showcased effectively, enhancing engagement and driving their mission forward.
Since the launch, TAPPC’s new website has become an indispensable tool in their efforts to combat chronic disease. The platform has seen increased user engagement, with visitors spending more time exploring the interconnected content. TAPPC’s editorial team has also praised the ease of use, noting the significant time savings and improved content management capabilities.
Lightning-fast performance 🚀⚡
The redesigned TAPPC website is engineered for lightning-fast performance, consistently achieving a 95+ score on Google PageSpeed Insights.
By optimising every aspect of the site, from streamlined code to efficient image loading, we ensured that users experience quick, seamless navigation.
This high-performance standard not only enhances user satisfaction but also supports TAPPC’s mission by making their vital public health resources more readily accessible.
With Marameo’s technical expertise, TAPPC’s digital presence is now as fast and responsive as it is informative.
Performance
Accessibility
Best practices
SEO
* Google PageSpeed Insights is the global benchmark for website performance. It combines Google’s search influence, detailed performance metrics, practical recommendations, global accessibility, and alignment with modern web standards.
Tangible results 🎯
Improved user engagement
The new interconnected content structure and resource hub have significantly increased user interaction, allowing stakeholders to easily explore and connect with TAPPC’s extensive research.
The new interconnected content structure and resource hub have significantly increased user interaction, allowing stakeholders to easily explore and connect with TAPPC’s extensive research.
Streamlined content management
With the implementation of custom content migration scripts and a flexible block library, TAPPC’s editorial team now manages the site with greater efficiency, reducing the time and effort required for updates.
With the implementation of custom content migration scripts and a flexible block library, TAPPC’s editorial team now manages the site with greater efficiency, reducing the time and effort required for updates.
Improved website performance
The redesigned website consistently achieves a 95+ score on google PageSpeed Insights, ensuring a fast, seamless experience for users, which is critical for retaining visitors and disseminating research.
The redesigned website consistently achieves a 95+ score on google PageSpeed Insights, ensuring a fast, seamless experience for users, which is critical for retaining visitors and disseminating research.
Comprehensive resource hub
TAPPC now has a centralised, easy-to-navigate resource hub that houses over a decade of research, reports, videos, and publications, making it easier for users to find relevant information.
TAPPC now has a centralised, easy-to-navigate resource hub that houses over a decade of research, reports, videos, and publications, making it easier for users to find relevant information.
Increased reliability and future-proofing
The website’s scalable infrastructure and advanced data architecture position TAPPC for future growth, ensuring long-term reliability and ease of content expansion as their body of work continues to grow.
The website’s scalable infrastructure and advanced data architecture position TAPPC for future growth, ensuring long-term reliability and ease of content expansion as their body of work continues to grow.
