A user-focused platform designed to attract, inform and inspire Queenslanders to join or grow their careers in mental health. Through lived experience stories, clear career pathways and inclusive design, the hub supports workforce development across one of Australia’s most essential sectors.
As part of a dual-platform engagement with Health Translation Queensland, the Mental Health Workforce Hub was developed alongside the Clinical Trials Hub using a shared design system and component library. This approach enabled strategic and cost-effective development across two distinct but related platforms.
The hub was created in response to a growing workforce crisis in mental health care. Across Queensland and throughout Australia, there is a significant shortfall in trained professionals. From psychologists and mental health nurses to occupational therapists and peer workers, the sector is in urgent need of support.
This platform was designed to inspire new entrants into the mental health field while also supporting existing professionals with resources, information and real-world insights. Its standout feature is a growing library of lived experience stories, offering a candid, personal look at what mental health work truly involves.
Built as part of a broader initiative to strengthen Queensland’s health workforce, this platform complements the Clinical Trials Hub. That companion project supports research teams with step-by-step trial planning and collaborative tools. Explore the Clinical Trials Hub case study.
Key challenges
Interest in mental health careers is increasing, but many people are unsure about what roles exist or what they involve day to day. The disconnect between what someone studies and what they actually do on the job creates friction that can prevent people from entering or staying in the field.
The site needed to address:
Limited awareness of the range of mental health career paths
Misconceptions about the real-life work involved in those roles
Lack of visibility into educational and employment pathways
A need for content that was approachable, trustworthy and human
This platform needed to go beyond information and become a tool for inspiration, clarity and decision-making.
Our approach
As with the Clinical Trials Hub, we began with a strong foundation in research and discovery. We conducted in-person stakeholder workshops in Brisbane, engaging a diverse range of contributors including current mental health workers, educators and students.
These sessions helped us map key user journeys and personas, uncovering the motivations, uncertainties and informational gaps that shaped our content and design. We prioritised inclusivity, simplicity and authenticity at every stage of the process.
Key strategies
To deliver a meaningful, user-first experience, we focused on:
Human-centred storytelling Real lived experiences are placed at the heart of the site to bring clarity and relatability to each career path
Clear career mapping Profession pages link directly to training requirements, pathways and day-to-day realities of the work
Smart reuse of systems The project was built using the same modular block library as the Clinical Trials Hub to increase efficiency and reduce cost
Editor flexibility Internal teams can update and grow the platform with ease through a highly adaptable content management setup
Purposeful UX Clean design, intuitive navigation and focused content help users find their path quickly and confidently
The solution
The final platform is an inviting and informative space where people can explore mental health careers at their own pace. Whether someone is curious about becoming a peer support worker or already studying to become a psychologist, the site provides valuable insight and guidance.
Key features include:
Profession profiles that clearly outline role requirements, responsibilities and pathways
Personal stories that reflect a wide range of mental health experiences
Easy navigation that supports exploration by role, topic or qualification level
Scalable content structure designed to grow with community and sector input
Fully accessible and responsive design, performing seamlessly on all devices
The platform is engineered for speed, accessibility and long-term impact, delivering a seamless experience across all devices while meeting the highest standards for technical performance and user experience.
Extensive testing with Lighthouse confirmed excellent scores across key categories, ensuring the site is fast, compliant and discoverable.
* Google PageSpeed Insights is the global benchmark for website performance. It combines Google’s search influence, detailed performance metrics, practical recommendations, global accessibility, and alignment with modern web standards.
Tangible results 🎯
Confident content management
The internal team now updates and expands the site with ease, using a flexible, block-based CMS
The internal team now updates and expands the site with ease, using a flexible, block-based CMS
Strong early engagement
Early usage data shows consistent traffic and deep engagement with lived experience content, indicating strong user relevance
Early usage data shows consistent traffic and deep engagement with lived experience content, indicating strong user relevance
Stakeholder satisfaction
Feedback from sector leaders and health educators has been overwhelmingly positive, with praise for the platform’s clarity, tone and purpose
Feedback from sector leaders and health educators has been overwhelmingly positive, with praise for the platform’s clarity, tone and purpose
Workforce impact
The site is already being used as a resource to support recruitment and training initiatives across Queensland’s mental health sector
The site is already being used as a resource to support recruitment and training initiatives across Queensland’s mental health sector
Strategic delivery
Developed alongside the Clinical Trials Hub using a shared design system, the project delivered high impact while maximising public investment
Developed alongside the Clinical Trials Hub using a shared design system, the project delivered high impact while maximising public investment
Purpose-driven design
Created to support workforce growth within the health research and non-profit space, the platform delivers long-term value for community outcomes
Created to support workforce growth within the health research and non-profit space, the platform delivers long-term value for community outcomes
Successful partnerships
Don’t just take our word for it—hear directly from our clients about the success we’ve achieved together.
These testimonials highlight the power of collaboration and the value of working as one team.
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The George Institute
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Australian Research Data Commons
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The Australian Prevention Centre
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Australian Research Data Commons
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Australian Research Data Commons
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La Corium Health
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Liverty Housing
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Traffic Act
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The Resilience Collaborative
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Return Fire Productions Pty Ltd
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The George Institute
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Liverty Housing
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Cremamia
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Sepsis Network Australia
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FoodSwitch
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